White label SEO is a partnership arrangement where one SEO agency performs the work and another agency sells and delivers it to their clients under their own brand. For digital marketing agencies, web design firms, and PR agencies looking to offer SEO without hiring specialist staff, white label SEO can be a highly profitable service expansion strategy.
How White Label SEO Works
In a white label SEO arrangement, your agency sells SEO services to your clients at your chosen price point. You pass the work to a white label SEO provider who delivers the services under your brand, using your branded reports, your email domain for communications, and often working within your project management system. Your clients never know a third party is involved. You retain the client relationship and the margin between your price and the wholesale cost.
What White Label SEO Typically Includes
Comprehensive white label SEO packages typically include keyword research and strategy, on-page optimisation for client pages, content creation and blog management, link building and off-page authority building, monthly white-labelled performance reports, and technical SEO audits and fixes. Some providers also include Google Ads management, social media, and other digital marketing services under the same white label arrangement.
The Financial Case for White Label SEO
The economics of white label SEO are compelling for agencies. A white label provider might charge $1,000 per month wholesale for a comprehensive SEO package. Your agency sells the same service to your client for $2,000 to $3,000 per month. The $1,000 to $2,000 margin per client scales with minimal additional overhead compared to building an in-house SEO team. As you add more white label SEO clients, margins improve further because your overhead costs remain largely fixed.
When White Label SEO Makes Sense
White label SEO is most valuable when your agency has a strong client base but lacks SEO expertise in-house. It is also ideal when client demand for SEO exceeds your current capacity without hiring. And it is worth considering when you want to offer SEO as a value-added service to existing clients without committing to the full cost of building an internal SEO team.
White Label SEO from Digital SEO Services
Digital SEO Services provides white label SEO packages for agencies across the USA and worldwide with full white labelling, transparent reporting, and dedicated account management. Contact us at digitalseoservices.us to discuss a white label partnership.